Selected work

Real results, real brands.

Every project follows a clear structure: challenge, strategy, execution, result. These are the outcomes that matter.

Product Engineering & Ad Infrastructure

Ads Architecture: Engineering a Dynamic ROAS & Funnel Forecasting Tool

Engineered mathematical modeling infrastructure for media buyers to calculate break-even ROAS, dynamic MER thresholds, and real-time scaling limits across Meta & Google campaigns.

₹667 / Day

Target Daily Optimization Threshold

5.0x – 22.5x

Dynamic ROAS Scaling Bandwidth

100% Math-Backed

Algorithmic Pacing Engine

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DTC E-Commerce Scaling & CRO

Scaling a Luxury Direct-to-Consumer Brand to 4.2x ROAS & +184% Conversion Lift

Executed complete conversion redesign, eliminated checkout friction, and deployed modular UGC creative testing pipelines to scale monthly revenue from ₹8L to ₹42L in 90 days.

4.2x

Blended Return on Ad Spend (ROAS)

+184%

Landing Page Conversion Rate Lift

₹1.4Cr+

Total Attributed Annualized Revenue

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B2B SaaS & High-Ticket Lead Gen

52% Reduction in Cost Per Qualified Lead (CPQL) via Intent-Driven Funnels

Replaced generic inquiry forms with an interactive multi-step qualifying funnel and instant calendar booking, increasing sales qualified pipeline velocity by 3.8x.

-52%

Cost Per Qualified Lead (CPQL)

68%

Strategy Call Show-Up Rate

3.8x

Sales Pipeline Opportunity ROI

Book Growth Strategy Call →