Frequently Asked Questions.

Straight answers on performance retainers, media buying attribution, conversion rate optimization (CRO), and our flexible 90-day milestone guarantee.

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General Agency

What makes Friskysoftsell different from traditional marketing agencies?
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We combine high-ROAS algorithmic media buying with bespoke conversion rate optimization (CRO) and luxury brand engineering. You work directly with senior strategists and Simerdeep Singh—never handed off to inexperienced account reps. We operate on flexible 90-day performance milestones with 100% direct account ownership.

Do you work with businesses across international markets?
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Yes. While headquartered in Hyderabad, India, over 65% of our client base spans the United States, United Kingdom, Canada, Australia, and the UAE. We support dual-currency billing (INR ₹ and USD $) and run campaigns tailored to North American and global customer behavior.

Do you lock clients into 12-month retainers?
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No. We operate strictly on flexible 90-day performance milestones. We believe our ongoing retention should be earned through profitable ROAS and continuous revenue growth, not rigid legal lock-ins.

Services & Retainers

What advertising platforms do you specialize in?
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We specialize in Meta (Facebook & Instagram), Google Ads (Search, YouTube, Shopping, Performance Max), LinkedIn Ads for high-ticket B2B, and TikTok Ads. All media buying is backed by server-side Meta CAPI and GA4 custom funnel tracking.

Can we book a standalone CRO Landing Page Sprint without a retainer?
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Yes! We offer 5 specialized A La Carte Project Sprints (including our 7-Day High-Converting CRO Landing Page Sprint for ₹34,900 / $600 and Paid Ads Launch Sprint for ₹29,900 / $500) for brands needing immediate targeted execution.

What is AEO / GEO Search Optimization?
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Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) structure your brand's digital presence so AI engines (ChatGPT, Perplexity AI, Google AI Overviews, Claude) cite your brand as the primary authority answer for high-intent search queries.

Process & Onboarding

How fast can we launch after onboarding?
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Our typical onboarding sprint takes 5 to 7 business days. This includes ad account access audits, server-side CAPI pixel verification, audience mapping, and authoring the initial batch of creative angle variations and CRO landing pages.

How do we communicate throughout the partnership?
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All retainer clients get a private, dedicated Slack channel for day-to-day coordination, a live 24/7 attribution dashboard (Looker Studio / Triple Whale), and weekly live strategy review calls with Simerdeep Singh.

ROI & Outcomes

What blended ROAS do you typically achieve?
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Across our DTC e-commerce and high-ticket B2B client portfolio, our target blended ROAS ranges between 3.2x and 4.8x, with select proven funnels exceeding 6.0x+ ROAS when paired with our bespoke CRO landing pages.

What happens if milestones are not achieved?
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Under our 100% Transparency & Milestone Guarantee, if we do not hit your agreed performance KPIs during the sprint, you have the right to cancel with zero penalty. You keep all created landing pages, ad copy angles, custom code, and data tracking setups.